Overview:
The Marketing Manager leads an d owns strategic marketing, new business development, branding, lifecycle management of designated product portfolios and/or animal species growth opportunities.
This position will develop, implement an d manage effective marketing an d product plans as well as provide marketing support to customer programs an d events for sales growth an d profitability.
Main Responsibilities:
1.Lead marketing strategy for the assigned business segment(s) an d product category
2.Own an d manage product portfolios as well as champion a specific animal segment, so as to work with cross-functional teams to promote, attract an d create new business leads an d projects
3.Build an d drive execution of business strategy an d key product plan with well-integrated marketing plans an d selling tools to support customer events an d activities, in cooperation with digital marketing & communication, sales, technical service an d R&D teams
4.Develop product pricing strategy an d programs with pricing an d volume disCount schedules to balance market share an d profitability for optimized results
5.Champion portfolio development, innovation an d new product launch for the assigned product categories
6.Own market intelligence for competitions an d customer insights in designated segment
7.Act as a go-to-person for global an d regional alliances an d communications
Requirements:
1.Bachelor’s Degree Or equivalent experience in animal science/ food science/ veterinary medicine/ bio-science Or business-related field. MBA Or Advanced degree preferred
2.At least over 6 years of experience in marketing, strategic planning, product development and/or technical experience with a customer focus an d mindset
3.Enzymes related fields, good knowledge in animal science, veterinary medicine Or food science would be a plus
4.Passion an d drive to make a difference an d exposure to technical application will be a plus
5.Good analysis ability an d skill with creating marketing concepts an d solutions
6.Experience in market Or business intelligence is a plus
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